My Contributions
As a UX Designer and researcher, I collaborated with three graduate students from Pratt Institute. I was fully involved in the complete user research process and conducted 3 user interviews. Hi-fi Prototype visual and interaction design, and finalizing design system.
Research: Questionnaire, User Interview, Competitive Analysis, Card Sorting, Tree Testing, Information Architecture, and Usability Testing.
Design: Designing Co-creation workshops，Observational Studies, Service Blueprint， Wireframing, Prototyping, Design system, Interaction & Visual Design.
2 months, 2024.03
Figma /Zoom / Google Workspace
Xinru, Jiayi
About
To encourage biking over driving among students, faculty, and the local community, it plans to enhance bike services to its Brooklyn and Manhattan campuses. This initiative aims to address transportation needs uniquely tailored to each campus location, promoting eco-friendly commuting methods. The strategy includes positive reinforcement through incentives to boost participation and align with Pratt's commitment to environmental responsibility.
Goals
Our mobile app for the Pratt Institute community simplifies and enhances biking between its Brooklyn and Manhattan campuses. The app supports a docked bike-share system with designated parking, promoting sustainable transportation and fostering a healthy, environmentally conscious community. It features
Group ride
Rewards program
Real-time bike availability
Route planning
Maintenance requests
The question to be answered
Research
Stakeholders
The main stakeholders that were identified were Students/ Staff who are using the service, Security who are guarding for the service, the Bike Service Provider who are also in access to the bike service.
Survey insights
What are users saying?
90% User mention cost savings motivate them to use bike share service
70% User prefer a docked bike-share system
80% User want seamless transition between biking and MTA transit routes
Persona
User Journey
Analysis
Focus Areas
Ideation
Concept Iteration
After conducting secondary research in Sprint 2, we iterated the concept from individual self-rides to group rides. This strategic shift not only addresses safety concerns but also taps into the potential of eco-conscious transportation, fostering a stronger sense of community among students. By transitioning to group rides, we not only prioritize safety but also create opportunities for students to connect, share experiences, and collectively contribute to a more sustainable campus environment.
Given the urgency of potentially dangerous situations, users may not have the time to access their phones and contact emergency services or their contacts. To address this concern, we have incorporated an SOS button directly onto the bike. This intuitive feature allows users to swiftly and discreetly summon assistance in critical situations, ensuring their safety and peace of mind while utilizing our mobility solutions.
Blueprint Iteration
How it Works
Storyboard
Prototype
Exploration and Planning:
Students can easily browse or plan group rides for a personalized transportation experience.
Safety-Centric Navigation:
Integrates safety ratings to avoid hazardous areas, ensuring student safety.
Rewards Program:
Offers incentives for frequent use, encouraging engagement with sustainable mobility solutions.
Reflection
Project Impact
Ensuring secure bike parking locations reduces the risk of theft or damage, enhancing overall rider safety.
Organized group rides offer opportunities for students and faculty to connect and interact outside academic settings, fostering a sense of community and belonging on campus.
Providing low-cost or free access to bikes addresses financial constraints faced by students and faculty, making the bike service more accessible to a wider range of users.
These solutions satisfy transportation requirements across both campuses, ensuring seamless connectivity.
My Learning
Involving diverse stakeholders is crucial for gaining a comprehensive understanding of the context and needs surrounding the bike service.
User testing and feedback revealed valuable insights into users’ preferences, concerns, and behaviors regarding group bike services.
Shared activities, such as group rides, can significantly improve the sense of community on campus.
These insights will help tailor future service designs to better meet user needs.